The people of Horsingdon have long been resistant to the architectural intrusions of modernity, such that in the area any structure dating from the early 1970s is considered a 'new build'. Thus one can still find a significant number of these faded brick adverts - some of which date back to the 1930s - dotted throughout the borough. The above example (on the side of a building which stands next to Eastcote Station) dates to the 1950s. Whilst the rather Dickensian-sounding Squibbs & Partners no longer appear to be in business, between the late 1890s and the early 1900s they acted on behalf of James Boreham in acquiring certain properties in and around Northwich Park and Horsingdon Hill - many of which cluster around key points on the Horsingdon Pentagram.
It is unclear as to what Boreham sought to achieve through the purchase of these properties; strategically-situated as they were in relation to the occult topography of the district, one rumour nonetheless holds that he intended a particularly sinister operation involving the alchemical manipulation of the subtle energies of Horsingdon's extramundane landscape - an operation of such power and magnitude that it would facilitate Boreham's transition into an entirely new, non-human and effectively immortal mode of being; it is also said that he was successful in this aim, and the transmuted thing which was once James Boreham haunts the hidden lattices and praeternatural flows of Horsingdon's occult geomteries to this day - or that he otherwise continues to traverse the region in undead form using a vast network of hidden subterrenean byways and tunnels which supposedly connect all of his previous properties.
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